Kaon Interactive debuts industry-first B2B virtual reality (VR) experience as a key marketing tool

Kaon Interactive

Kaon Interactive today announced that B2B sales and marketing teams can offer users or potential customers access to a simulated virtual data center or diagnostics laboratory to not only explore and interact with products but to also configure the space and equipment in real time and as it applies to their needs.

This newly advanced virtual technology means that users can instantly enter a 360-degree digital environment and walk through any newly configured virtual space at scale within the context of their business environment. As an example, companies like Cisco, BD, IBM or GE can get access to new virtual reality capabilities at trade shows, executive briefing centers and sales meetings without having to separately create single-purpose sales and marketing VR applications.

"The power of Kaon's high velocity marketing platform is in its unique ability to automatically enhance the thousands of Kaon's existing interactive 3D product demonstrations and storytelling environments that are already in use today globally," said Gavin Finn, President & CEO of Kaon Interactive.

Deployed by numerous Fortune 500 companies, this platform is unique in that once these interactive applications are created, the exact same engaging product experience is immediately deployed cross-platform; on tablets, mobile devices, laptops, websites and touch-screen appliances. Prospects now have access to these experiences, at every stage of the buyers' journey.

Laurie Fullerton

Laurie Fullerton is a writer based in Boston, MA with a background in business, sports, community, medical and travel writing. She has been a newspaper editor in the Boston-area, a sports writer covering yacht racing and a community reporter. She has been reporting for The Drum since October 2015.

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