Conor McGregor moves to secure his brand appeal with trademark of 'The Notorious'

McGregor has filed tradmark applications for both his name and his nickname

UFC superstar Conor McGregor is making moves to capitalise on his growing brand appeal after filing to trademark his name for use across an array of business ventures.

The mixed martial artist and lightweight champion filed two separate applications, one for his name and a second for his nickname ‘The Notorious’, through his company McGregor Sports and Entertainment.

The applications where posted on the US Patent and Trademark Office website and state that the McGregor intends to use the trademarks across clothing, video games, books, aftershave, restaurants, barbershops and health clubs.

The Irish sports star already has a deal with Reebok which allows the brand to use his name and nickname, however Reebok does not own the trademark. Similarly the UFC, which WME/IMG bought for around $4bn last year, does not have any ownership of McGregor’s brand.

McGregor’s popularity has continued to surge since he made his debut in the UFC almost four years-ago. In that time the 28 year-old has signed a number of marketing deals with the likes of Budweiser, Monster Energy, Reebok and videogame title Call of Duty.

The activity follows on from similar moves made by potential future opponent and boxer Floyd Mayweather who is understood to have filed for more than 230 trademarks in the past six and a half years.

Tony Connelly

I cover media, marketing and sponsorship news within the sports industry. This includes breaking news as well as writing feature pieces with insights from experts in the sports marketing world.

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