Ad of the Day: McDonald's 'The Lift' shows sharing's caring, except with chicken selects
McDonald's is showing the darker behaviours its chicken selects can inspire in a cutesy ad about two women trapped in a lift.
McDonald's The Lift
With little else to do, the pair became friends, sharing stories, clothes and doing what it takes to pass the time - until a McDonald's meal is delivered through a gap in the lift doors.
The warm atmosphere breaks down however as the pair become territorial over their chicken selects.
Advertising Agency: Leo Burnett, London, UK
Creative Directors: Matt Lee, Pete Heyes
Art Directors / Copywriters: Harry Osborne, Sam Sword
Board Account Director: Victoria Reiz
Senior Account Manager: Emily Reed
Account Manager: Charlotte Jackman
Planner: Adriana Ferran
Producers / Print / Digital / Social: Phil Horton
Art Buyer: Jo Hodge
Photographer: Myles New
Typographer: Tim Fletcher, James Andrews
Graphic Designer: James Andrews
TV Producer: Javre Dow
Director / Production Company: Vince Squibb / Gorgeous
Producer: Ciska Faulker
Editors: Paul Watts, Jonnie Scarlett / The Quarry
Post Production: MPC
Sound Designers: Parv Thind, Tony Rapaccioli / Wave
Director of Photography: Laust Trier Mork
Media Planning / Buying: OMD
https://youtu.be/iWgWUsMj-Hg