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Football Uber Sports Marketing

Manchester United partner with Uber to enhance matchday experience and offer fans exclusive video content

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By Tony Connelly, Sports Marketing Reporter

January 12, 2017 | 3 min read

Manchester United have announced a global partnership with Uber in a deal that will see the ride-sharing company offer its users behind-the scenes content from the club in addition to enhancing the matchday experience.

Manchester United Old Trafford

Old Trafford will soon have a dedicated Uber pick-up and drop off zone

As part of the partnership, a dedicated Uber pick-up and drop off zone will be set up at United’s Old Trafford stadium, making it easier for fans to travel to and from the games.

The Premier League club have also revealed that Uber will help connect Man United fans around the world through a number of experience, including “behind-the scenes content”. Further details of the content have yet to be revealed, however it’s likely that it will be delivered in a similar way to the Uber Star Wars: Rogue One partnership which offered users in-app exclusive video content.

“Manchester United is always looking at ways in which we can improve our fans’ experience and our relationship with Uber will allow us to do this in new and exciting ways,” said Manchester United’s group managing director, Richard Arnold.

“Working with Uber we will look to enhance this experience for our 659 million followers, both home and abroad, by bringing them the spirit of Old Trafford and Manchester United through various experiences and interactive campaigns.”

Amy Friedlander Hoffman, head of business development and experiential marketing at Uber added: “Uber makes it easier for people around the world to connect to what they care about and now we’re excited to give that connection to Manchester United fans.

“We’re thrilled to be partnering with Manchester United to not only make match day transportation more seamless, but to deliver fans incredible experiences throughout the season, no matter where they are supporting from."

Football Uber Sports Marketing

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