Smart TV manufacturers have steadily been moving away from developing unique operating systems, opting more and more to partner with companies like Roku and Google.
But Samsung has held out, and on top of this, the company is building out advanced TV ad products to capitalize on its position as the category leader.
Announced at CES, Samsung is combining two of its most popular features: the Smart Hub platform, which enables viewers to access multiple types of content via a central hub, and One Remote, a smart remote for mobile devices.
The app retains the look and feel of the Smart Hub experience on the TV, and viewers can type in keywords and shows, allowing faster access to favorite content.
The Smart Hub also features a discovery component, with recommended videos and shows based on viewer behavior along with single genre pages. Sports fans, for example, can choose their favorite teams, and Samsung will surface up clips, highlights, live games, and VOD content related to the team. Fans can also receive alerts when their team is on and toggle to the channel the game is on.