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Match.com launches futuristic pop-up 'Espresso Yourself' 3D-printing cafe to help singletons find love in their latte

Match.com launches futuristic pop-up 'Espresso Yourself' cafe to help singletons find love in their latte

Match.com is poised to unveil a pop-up coffee shop in London as part of an 'Espresso Yourself' campaign designed to help single people find love on the way to work.

The dating service has dubbed the launch a "UK first" and is encouraging people in the capital to swing by the cafe which will serve up drinks featuring 3D-printed selfies of eligible Match members.

A 'menu' of eight different Match members (four male, four female) will be available to choose from at the two-day pop-up at Shoreditch’s Boxpark. After picking their preferred drink, visitors will be handed a free coffee with the profile picture of their chosen single 3D-printed into the coffee’s foam. While drinking their beverage they can get to know more about their potential beau by reading the outside of a specially-designed coffee cup containing further information.

If they like what they see (and drink) they can then follow a link printed on the cup to track down their match.

The service has been designed to encourage time-poor, coffee-loving Londoners to find themselves a date while getting their daily caffeine fix.

Other singles who want to get involved can print their own face onto a cup of coffee before giving it away to someone they are interested in.

Espresso Yourself will be open to the public on Thursday 19 and Friday 20 January in Boxpark Shoreditch.

Match teamed up with Coffee Ripples to develop the 3D-printing tech for the push. It follows on from a PR stunt by sister company Tinder, which claimed to have launched a "multi-user virtual reality headset" last week.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum with a remit to cover the latest developments in social media marketing and wider industry news. Based in Glasgow, she has interviewed key figures from brands like Airbnb, Amnesty International, Facebook and Spotify. She has covered international events in Berlin and Amsterdam, as well as Advertising Week Europe.

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