Content marketing is being revolutionised by digital. The modern marketer is now expected to not only create a variety of content to engage consumers, but also utilise data and optimisation techniques to achieve greater success in content marketing campaigns.
But which types of technology will marketers find most useful? And how can brands better connect with their customers? The Drum partnered with programmatic platform PulsePoint to tackle these very questions in a video series entitled Everything You Need to Know About Content Marketing, designed to help viewers quickly get up to speed with some of the most important issues in today’s marketing industry.
This report aims to provide an indispensable introductory guide to content marketing and help marketers navigate this fast-growing but sometimes misunderstood marketing discipline.
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