Endemol Shine hires AOL's James Hayr as global head of sales

Endemol Shine hires AOL's James Hayr as global head of sales

Endemol Shine has hired AOL's head of branded content, James Hayr to become head of global sales in the UK.

Hayr, who joined AOL in August 2014, has been tasked with "producing best in class video content for brands in the UK and internationally through access to the company's global award-winning roster of TV production companies and digital creative businesses," according to his LinkedIn profile.

At AOL, Hayr was in charge of the company's UK content division, Partner Studio, where he led the team in creating branded content campaigns for clients. Prior to that, he held the post of head of creative at Kinetic Seven and has also worked as creative head of advertising solutions at Microsoft.

A spokesperson for AOL confirmed Hayr's departure, and added that Mark Melling, director of video and branded content for EMEA would now lead Partner Studio.

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Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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