Creative Work of the Week: M&C Saatchi Abel spreads charity with Stamps for Good initiative
South Africa’s M&C Saatchi Abel has stormed the Creative Works to be crowned this week’s European Creative Work of the Week with its ‘Stamps for Good’ collaboration with RocketSeed.
With billions of emails sent around the world each day, 'Stamps for Good' features ten virtual stamps linked to ten different charities. To get involved subscribers sign up to the Stamps for Good site and pick a cause, paying for the stamp that will be embedded in their emails with all proceeds going straight to the chosen charity.
"People these days are looking for simple ways to show they care about issues. Stamps For Good enables this," explained executive creative director at M&C Saatchi Abel, Gordon Ray. "By having one of the Stamps for Good stamps embedded in every email sent, your company is showing that they care and are making a meaningful difference in the world, and encourages others businesses to do the same."
The new initiative aims to spread awareness of the partner charities, which include The Haven Night Shelter, WWF, Habitat for Humanity SA and Project Literacy among others, at present Stamps for Good is available to companies only but plans are afoot to extent to individuals in the near future.
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