Ad of the Day: Scooby-Doo becomes the latest Hanna-Barbera star to tumble through the doors of the Halifax
Scooby-Doo and the Mystery Inc. Gang follow in the footsteps of Top Cat and The Flintstones to front the latest ad for Halifax.
Created by Adam&EveDDB, the spot sees Scooby-Doo and the Gang escape the clutches of a mummy by scooting into a local Halifax branch - discussing rewards accounts in the process.
“Scooby-Doo is the third iconic character to feature in our re-energised advertising campaign, dialing up our desire to stand apart from other banks to be on the side of our customers,” explained Halifax managing director, Russell Galley.
“Just like the previous stars of our ads, Scooby and the Gang help us demonstrate our commitment to helping our customers to be better off, showing that whoever comes through our doors will be welcomed by our friendly, down-to-earth colleagues.”
After finding out how they can enjoy money back through everyday purchases Scooby and Shaggy forget all about their earlier mummy troubles with some retail therapy and pizza, that is, until the bill arrives.
Catherine Kehoe, managing director, group brands and marketing at Halifax, added “universally loved” Scooby was the “perfect character to demonstrate how we reward customers who bank with us”.
Filmed at London’s Hanover branch the ad features real Halifax staff as extras and will run on TV from Sunday 8 January.
Scooby and the Mystery Inc. Gang will also feature on both in branch and online advertising as well as on social media to promote cashback extras.
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