News

D&G LA makes up multiple phrases for California Lottery

If your texting shorthand has you envisioning multiple options for your acronyms, the new California Lottery campaign is right up your alley.

'Sir Lucky Pants' is a new 30-second spot by LA-based David&Goliath to promote the lottery and the possibility of winning millions from playing SuperLotto Plus (SLP), featuring an average jackpot of $27m.

To that end, the spot shows one lucky guy who won SuperLotto doing silly things with his money that meet the SLP criteria. The aim being that those who win can create the same outrageous ways. We see Sir Lucky Pants commissioning Super Large Portraits, eating a Saucy Lobster Platter and living in Swanky Little Pads after winning SuperLotto Plus.

'Sir Lucky Pants' will air this month in California markets including LA, San Francisco, Sacramento and Fresno. A second 30-second spot will begin airing in March. Other elements of the campaign will include digital, radio, social and OOH content to play the California Lottery, which helps fund the state’s public schools.

Credits

Agency: David&Goliath, LA

Founder & Chairman: David Angelo

Chief Creative Officer: Bobby Pearce

Creative Director: Greg Buri

Copywriter: Joe Shaner

Art Director: Shaun Wright

Senior Broadcast Producers: Katie Lambrecht, Dustin Oliver

Production Company: Caviar

Directors: Los Peréz

Director of Photography (TV): Alejandro Martinez

Executive Producers: Michael Sagol, Jasper Thomlinson, Kim Dellara

Head of Production: Casey Wooden

Line Producer: Richard Weager

Sales Representatives: Vanessa Mclean, Charlie McBrearty

Editorial House: Spinach

Editor: Edward Line

Assistant Editor: Eddie Mikasa

Executive Producer: Jonathan Carpio

Producers: Patricia Gushikuma, Rachel Celotto

Telecine: Company 3

Colorist: Dave Hussey

Online & VFX: Method Studios

Flame Artist: Mark Renton

Executive Producer: Robert Owens

Producer: Julia Paskert

Music: Barking Owl

Creative Director: Kelly Bayett

Producer: Ashley Benton

Mix House: Lime Studios

Sound Mixer/Engineer: Mark Meyuhas

Producer: Susie Boyajan

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Kyle O'Brien

I am a reporter for The Drum covering a wide array of topics but always trying to tell the best stories possible. I am a former west coaster from California and Portland, Oregon, now living in Pennsylvania — with time spent in NYC each week.

I also play saxophone professionally.

All by Kyle