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Ben & Jerry's Marketing

Ben & Jerry’s ups the liquor with 'Urban Bourbon' ice cream

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By Kyle O'Brien, Creative Works Editor

January 6, 2017 | 2 min read

Famed ice creamery Ben & Jerry’s is experimenting with more flavors, and this time they're upping the booze content.

According to a post on Candy Hunting’s Instagram, which was picked up by several outlets, the Vermont-based company is coming out with an Urban Bourbon flavor.

It features burnt caramel ice cream with almonds, fudge flakes, and bourbon caramel swirls and while it tastes like alcohol, it contains none meaning the kids can have a taste too.

Ben and Jerry's Bourbon

While it hasn’t hit the shelves yet, Thrillist reports that the 'Urban Bourbon' trademark has been applied for by the company, and that an Urban Bourbon purchasing page on the Walmart website is listed (but not yet linked).

This is great news for ice cream lovers, but it isn’t the first time Ben & Jerry’s has experimented with liquor, or even bourbon. They previously had Bourbon Pecan Pie and Bourbon Brown Butter, and they also put out White Russian, Dublin Mudslide and Vermonty Python.

It's also not the first time the brand has experimented with intoxicating infusions with a BRRR-ito, a weed burrito launched along with 4-20 day.

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