Standard Chartered hands global media account to Carat
Standard Chartered has awarded Carat its global media account, with strategy, planning and buying being headed up from the Dentsu Aegis agency’s Singapore office.
Standard Chartered hands Carat its global media account
According to Carat, the win comes after a competitive pitch. It is understood to have taken over six months to complete and saw OMD taken off the shortlist early on.
Sean O’Brien, CEO of Carat APAC, said Standard Chartered’s existing relationship with fellow Dentsu Aegis agency iProspect helped secure the win.
“We are very pleased to start the year with the win of this prestigious account out of our Singapore hub for the global Carat network. Our strength in strategic thinking, quality of product and consistency across markets enabled us to win this business. It’s also testament to Dentsu Aegis Network’s collaborative brand value that we have expanded from the pre-existing iProspect relationship. We’re looking forward to working with the team at Standard Chartered Bank and their agency partners,” he said.
The bank, which operates in over 67 countries, will lead the strategy with Carat from Singapore but will see Carat work on the account globally, across over 60 markets.
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