Quorn bids farewell to Mo Farah as new athletes step up to front its marketing
Quorn’s longstanding relationship with Mo Farah has drawn to an end as the food brand launches its latest campaign fronted by athletes Adam Peaty and Kate Richardson-Walsh.
Mo Farah has been the face of Quorn for the last three years
The four-time Olympic gold medallist served as the face of Quorn for three years and reportedly helped deliver a 17% rise in value sales.
Farah has now stepped aside after what Quorn described as a “natural end to a successful partnership”.
The new campaign is fronted by swimmer Adam Peaty and hockey captain Kate Richardson-Walsh, both of whom are Olympic gold medallists.
It kicks off with two new ads showing Peaty and Richardson-Walsh preparing Quorn recipes.
The new brand ambassadors continues Quorn’s trend of using athletes to promote its healthy brand perception.
The format of the ads aligns with its digital push which is looking to engage with new audiences online as more healthy and active people look to replace meat once or twice a week.