Frederic Bonn has been hired by digital marketing agency iCrossing, part of Hearst, as executive creative director for the New York and east region. Bonn will be based in the company’s New York office and report to Mark Mulhern, president, east region.
“Frederic joins iCrossing with tremendous relevant experience, an award-winning pedigree and a strong belief in the importance of diversity and inclusiveness,” said Mulhern. “His vision and creative expertise align with our agency’s core focus, and all of our people and clients – even beyond our East region – will benefit from his joining our team.”
Bonn comes to iCrossing from Mirum, part of JWT, where he was chief creative officer for North America. Before that he was ECD with JWT and Razorfish and also held creative leadership roles with OgilvyOne/Ogilvy Interactive in Paris and Euro RSCG (now Havas).
In his new role, Bonn will oversee iCrossing’s east region creative services and operation, including video production, and will look to expand how creative thinking and execution fits into the company’s integrated marketing approach.
"From the moment I first met with the iCrossing team, I saw the amazing potential of joining the only agency that is part a content, entertainment and media company – Hearst,” said Bonn. “It gives iCrossing a unique ability to get access to a wealth of resources; from data to partnerships to editors and trendsetters, and be uniquely connected with culture, which more than ever, is essential for brands to get people’s attention. I cannot wait to build on the collaboration of technology, creativity and media found here at in order to create unique and innovative solutions for our clients."
Throughout his career, Bonn has worked alongside high-profile brands to create innovative projects, including the Louis Vuitton Journeys global campaign and the Mercedes-Benz Tweet Race. His work has been recognized by The One Show, The Clios, Webby Awards, Effie Awards, Art Directors Club, Eurobest, and the London International Awards.
Bonn has also served on the juries of many of the advertising industries most decorated awards, including Cannes Lions, Effies, Art Directors Club and the London International Advertising Festival.