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Entertainment Marketing: Movies, TV, Music and Gaming Comscore Marketing

2016 the highest-earning year in movie history as North American box office hits $11.4bn

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By Jennifer Faull, Deputy Editor

January 2, 2017 | 2 min read

2016 has been the highest-earning year in movie history, according to comScore, with the North American box office setting a new record with $11.4bn in billings.

Finding Dory

ComScore's top billing movies 2016

"Forgetful fish, super-heroes, household pets and space travelers led the charge in a year that was marked by an incredibly diverse selection of films from every genre and of every size and scope from all the studios," said comScore's senior media analyst Paul Dergarabedian.

"This sparked an extraordinary level of enthusiasm by patrons who flocked to North America's incredibly well-appointed movie theaters."

Disney dominated the top grossing films of the year, with Finding Dory, Rogue One: A Star Wars History and Captain America taking the top three spots.

See below for the list of the top 10 highest-grossing films in 2016.

ComScore

Read more about the marketing tactics behind some of these films in The Drum's Movie Marketing blog.

Entertainment Marketing: Movies, TV, Music and Gaming Comscore Marketing

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