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Cinnabon apologises following social media backlash to 'RIP Carrie Fisher' Princess Leia tweet

Carrie Fisher died aged 60

Cinnabon has found itself in the middle of a social media storm following an ill-advised tribute to late Star Wars icon Carrie Fisher, who died yesterday (Tuesday 27 December) at age 60.

The tweet, which featured the caption 'RIP Carrie Fisher, you’ll always have the best buns in the galaxy,' showed a cinnamon-inspired Princess Leia complete with a Cinnabon roll as hair.

Seen by many shocked fans as a cheap promotional tactic Twitter users weren’t slow on calling the baked goods brand out - with some comparing it to Cheerios misguided Prince tribute from earlier in the year.

Some users, however, though that Fisher probably would have enjoyed the tribute.

The image was first shared earlier this year on Star Wars Day (4 May) when, at the time, Cinnabon claimed the Star Wars character had only the “second best rolls in the galaxy”.

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Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

All by Gillian