The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Southern Rail Paddy Power Marketing

Paddy Power taking bets on Southern Rail cancellations

Author

By Tony Connelly, Sports Marketing Reporter

December 23, 2016 | 2 min read

Paddy Power has weighed in on customers’ frustrations of cancelled trains this festive period and has begun taking bets on Southern Railway train cancellations.

Paddy Power Southern Rail

Paddy Power Southern Rail

The bookmaker is offering odds of 5/1 that one of Southern's services will be cancelled on Christmas Eve.

A spokesman said: "The news has been dominated recently by Southern's failures and we wanted to rail back against them.

"After all, this is a company who have just announced yet another price hike for 2017 - it's about time we told them to take a hike of their own.

"This way, if commuters are stuck on Christmas Eve, at least they'll get some money in their pocket."

The stunt is just the latest in a series of tongue-in-cheek moves from the betting firm and builds on its reputation for never shying away from controversy.

Southern Rail Paddy Power Marketing

More from Southern Rail

View all

Trending

Industry insights

View all
Add your own content +