The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Sainsbury's Argos Marketing

Argos marketing director departs following Sainsbury’s takeover

Author

By Natalie Mortimer, N/A

December 21, 2016 | 2 min read

Argos’ top marketer Stephen Vowles has left the business just months after it was acquired by Sainsbury’s.

Stephen Vowles

Argos marketing director departs following Sainsbury’s takeover

Vowles joined the retailer in 2013 and has played a crucial role in the reinvigoration of Argos, including developing the retailer’s customer proposition, brand positioning, and customer experience.

A spokesperson for Argos confirmed that Vowles has departed the business and that it would be seeking a replacement.

“We can confirm that Stephen Vowles has stepped down from his role to pursue his career outside of Sainsbury's Argos. Stephen joined Argos as marketing director in September 2013 and played an important role in turning us into a digital retailer, overseeing the re-launch of the Argos brand, the ‘Go Argos’ campaign and the launch of our pioneering Fast Track same-day delivery service last year. We wish Stephen all the best for the future and will announce a replacement in due course.”

Sainsbury’s parent company J Sainsbury completed the acquisition of Home Retail’s Argos in September after the latter voted overwhelmingly in favour of the £1.4bn deal. It means both Argos and Habitat are now part of the J Sainsbury empire.

The combined business has created a £6bn non-food business that will give both brands a stronger offering against the likes of John Lewis and Marks and Spencer as well as online players such as Amazon and eBay.

Before joining Argos Vowles was director of customer experience at Ladbrokes.

Sainsbury's Argos Marketing

More from Sainsbury's

View all

Trending

Industry insights

View all
Add your own content +