Instagram releases a new variation on a Snap theme
Instagram appears to be morphing into a variation of the Snap Inc. format as the company introduced today a new "set of tools to help add context and creativity to ones story using stickers, holiday fun and more."
The "face" or sticker looks like a lot like a Snap Inc. smiley face yet the Instagram post encourages users to "add context to a story with stickers after taking a photo or video."
The app provides drawing tools to customize the smiley face for weather, time or location. It’s easy to make stickers ones own: move them around, make them bigger or smaller and choose from different styles to match ones mood.
Earlier this year, Instagram added a feature that also resembled one of Snap Inc.'s most popular features when it unveiled its very own ephemeral content service dubbed 'Instagram Stories'.