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Ad of the day: Waitrose enters festive ad battle with 'Home for Christmas' campaign

Waitrose has thrown its hat in the ring to be one of the best ads with the help of two love-birds.

This year brands have been pulling their Christmas ads out of the bag with M&S over taking John Lewis and Sainsbury's bagging James Corden. But now Waitrose has thrown its hat in the mix with its 'Home for Christmas' ad.

Created by Adam & Eve, the festive advert shows a small robin dancing in the snow and deciding to take on the epic journey back to its loved one for the big day. Flying through treacherous weather and managing to avoid being hunted, the short shows the pain the little bird has to go through before finally reaching home.

With the only Waitrose product shown in the ad being a mince pie, the two love-birds share the treat while a family dine inside.

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Jenny Cleeton

Jenny Cleeton is The Drum's editorial assistant working across the The Drum's print and digital platforms. Working closely with the social media manager, Jenny handles The Drum's Instagram account while also working on a number of regular features and projects including the 50 Under 30, People on the Move and a variety of video pieces.

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