Daily Motion taps into mobile with vertical pre-roll ads
Video site Daily Motion is expanding its ad inventory to include vertical pre-roll ads on mobile.
Daily Motion pre-roll ad
Regardless of the orientation the video content on mobile, vertical or landscape, the pre-roll ads, which will be open for sale early in 2017, will fill user screens.
The company said the new product will "maximize mobile completion rates and provide viewers with a deeper immersion within brands' video content (full screen) while still respecting the user experience".
Looking to encourage buyers, brands that don't produce vertical videos can adopt the talents of NROLL, Dailymotion’s integrated creative studio.