Boohoo tops the UK's 20 most viewed branded Facebook Live videos in 2016

Boohoo's Facebook Live quiz

Live video struck it big in 2016 with Facebook one of the major players in the sector, feeding its billion users real-time content from a variety of publishers and brands.

Social media agency Social Bakers has composed a list of the top 20 best performing brand live videos on Facebook.

Below are the top 20 Facebook Live videos from UK brands in 2016.

1. Boohoo.com – Live Black Friday give away (313,282 interactions)

2. The Body Coach – Live Hiit (22,303 interactions)

3. Xbox UK – Forza Horizon 3 (18,554 interactions)

4. Oh Polly – Online competition (11,345 interactions)

5. Chain Reaction Cycles – Online competition: Unior toolkit (9,343 interactions)

6. AO – Online competition: tech gadgets (7,432 interactions)

7. Monarch – Online launch / competition (6,876 interactions)

8. MuscleFood – Online Q&A (6,293 interactions)

9. Thomas Cook Airlines – Live performance: Danny Beard (5,892 interactions)

10. Holidaypirates.com – Online competition (5,437 interactions)

11. Carphone Warehouse – Introduction of the Galaxy Note 7 (4,303 interactions)

12. JD Sports – Online boxing fight (4,240 interactions) VIDEO DELETED

13. Coca-Cola – Christmas campaign: truck tour (4,077 interactions)

14. Spotify – Live performance: HONNE & Izzy Bizu (4,076 interactions

15. Live Nation UK – Announcement: BROS confirm UK tour (4,042 interactions)

16. SilkFred.com – Online competition: Wheel of Dresses (3,586 interactions)

17. John Lewis – Exclusive tour of the new Christmas shop (3,424 interactions)

18. Feelunique.com – Online competition: Urban Decay's 20th Birthday Party (3,246 interactions)

19. Netflix – Preview of Narcos season 2 (2,975 interactions)

20. Myprotein – Online competition (2,915 interactions)

Brands such as Boohoo, Xbox, Oh Polly and Chain Reaction Cycle all offered audiences a chance to win a prize - a lure that has proven to bolster engagement.

A statement from Social Bakers read: "Live videos require fresh thinking from brands and marketers. The top Facebook Live videos demonstrate how brands can best take advantage of this new format – 'react quickly, be relevant and most importantly, have a clear call to action that drives engagement.'"

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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