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Cheil’s Caitlin Ryan & JWT’s Russ Ramsey rate 2016’s festive work: Ad Breakers Christmas Special

‘Twas the week before Christmas, and all through ad land, creatives were judging eachother’s work…

And so it goes every year, as agencies muster up the best of their creativity to try and produce an ad that will go down in the consumerist world’s collective memory as a Christmas legend. Not wanting to spoil the fun, we asked Cheil’s Caitlin Ryan and J. Walter Thompson London’s Russell Ramsey to give us their honest thoughts on three of 2016’s biggest festive spots.

John Lewis’ Buster the Boxer, M&S’ Mrs Claus and H&M’s Come Together all come under the hammer at the Ad Breakers Christmas Special. Watch the video above to find of if they were loved or loathed by the executive creative directors.

Nothing on TV over the Christmas break? Catch more episodes from The Drum’s creative review show here.

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Katie Deighton

Katie Deighton is The Drum’s senior reporter - creative and video based in London. She produces, films, presents and edits the title’s editorial video output, including series such as On The Scene, Ad Breakers and Why I Left Advertising, and manages its coverage of the creative sector. She also reports on the intersection between politics and marketing, as well as the third sector and fashion.

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