Sony partners with YouTubers to launch PlayStation Giphy channel

PlayStation now has an official Giphy account

Sony is attempting to strengthen its presence on social with the launch of an official PlayStation Giphy account that will be populated by a selection of YouTubers.

The move will help market some of PlayStation’s biggest properties by allowing users to share standout gaming moments in their online conversations.

The Livity-created PlayStation Giphy hub launches with around 20 gif games such as Destiny, Little Big Planet (LBP) and Fifa. The moments capture things like red cards in Fifa, Sad Sack Boy from LBP and dances from Destiny.

Sony says the channel will offer fans “dedicated to moments of gaming greatness, fails and everything in between”.

"Tapping into the online language of the next generation of players, the channel has been designed to give gamers a way to express themselves when words just aren’t enough,” said a PlayStation representative.

"The gifs, which will also be hosted on other social media channels, are fully shareable across all social channels including Instagram, Twitter and Facebook, and can also be used in text, WhatsApp, iMessage and Facebook messenger.”

The library of gifs has been created in conjunction with gamers and Sony has partnered with a number of YouTubers to create more for the official channel.

One YouTuber Vikkstar123 has been challenged to win as many online Rocket League matches in a row as he can, using only randomly generated cars and maps with the highlights being turned into gifs.

Other YouTubers already signed up to create other shareable content include WroetoShaw, Reev, Morgz, Kieran Brown and TheBurntChip.

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Tony Connelly

I cover media, marketing and sponsorship news within the sports industry. This includes breaking news as well as writing feature pieces with insights from experts in the sports marketing world.

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