The Drum Awards for Marketing - Extended Deadline

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By Jenny Cleeton, Social Media & Video Content Creator

December 14, 2016 | 1 min read

Earlier this week James Corden hosted YouTube’s annual Brandcast event, and surprised guests with a musical tribute featuring a range of online stars, including Dan Howell and Phil Lester.

The short YouTube appreciation referenced the wide variety of videos found on the sharing platform as Corden re-enacted the popular Mannuquin challenge and acted out a beauty tutorial.

Towards the end, the Carpool Karaoke creator and Late Late Show host referenced a number of online personalities including Danisnotonfire and Amazingphil who joined him onstage.

During the event, Cordon referenced how YouTube has aided in the success of his chatshow, while YouTube hinted at further collaboration between the platform and traditional broadcasters.

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