Amobee, owned by Singaporean telco Singtel, has hired Todd Chu to lead new products and services that use telecoms operator assets.
Chu has been hired into the new role of senior vice president, global operator innovation at Amobee and will lead a team to create tech stack services and develop a product map around better using the data Amobee has from its relationships with service providers.
Marrying the ad tech and mobile telecoms worlds isn’t just on Amobee’s product roadmap, though it is a sensible strategy given its link to Singaporean telco Singtel.
Amobee’s President, Kim Perell, said: “Amobee’s goal is to become the leading marketing technology solution for operator assets by leveraging our strong position in the digital advertising ecosystem. There is a unique opportunity in the Asia-Pacific region resulting from Amobee’s expertise in marketing technology underpinned by Singtel’s presence and investment commitment.”
The link between ad tech is being realised elsewhere in major deals, such as Verizon buying AOL earlier this year.
Chu has been hired from Signal, an identity management provider, where he was SVP of global innovation and a part of the founding team. Prior to that he held roles at both Facebook’s Atlas and Google’s Doubleclick.