Amobee ramps up operator innovation by hiring former DoubleClick and Signal exec Todd Chu

Amobee hires Todd Chu from Signal

Amobee, owned by Singaporean telco Singtel, has hired Todd Chu to lead new products and services that use telecoms operator assets.

Chu has been hired into the new role of senior vice president, global operator innovation at Amobee and will lead a team to create tech stack services and develop a product map around better using the data Amobee has from its relationships with service providers.

Marrying the ad tech and mobile telecoms worlds isn’t just on Amobee’s product roadmap, though it is a sensible strategy given its link to Singaporean telco Singtel.

Amobee’s President, Kim Perell, said: “Amobee’s goal is to become the leading marketing technology solution for operator assets by leveraging our strong position in the digital advertising ecosystem. There is a unique opportunity in the Asia-Pacific region resulting from Amobee’s expertise in marketing technology underpinned by Singtel’s presence and investment commitment.”

The link between ad tech is being realised elsewhere in major deals, such as Verizon buying AOL earlier this year.

Chu has been hired from Signal, an identity management provider, where he was SVP of global innovation and a part of the founding team. Prior to that he held roles at both Facebook’s Atlas and Google’s Doubleclick.

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Charlotte McEleny

Charlotte McEleny is The Drum's Asia Editor, charged with finding all the interesting industry news and insights from the Asia Pacific region. During her year in Asia, she's covered topics as wide ranging as industry overwork to artificial intelligence, and interviewed top CMOs such as Alibaba's Chris Tung, and world famous creatives such as Rankin.

Based in Singapore, she travels the region regularly, attending and presenting at many top events, such as Spikes, Ad Week Asia and Innovfest.

Prior to her role as Asia Editor, she spent 10 years working across the London marketing trade magazines, even picking up an award for Best Digital Team at the PPA Digital Awards during her spell as digital editor at Marketing.

All by Charlotte