Netflix may have a hit children's show on its hands with Skylanders Academy
There may not be a standout children's show on Netflix - with seven new titles appearing in November's top 10 - but the Netflix original Skylanders Academy had a 13 per cent share, tops among all show.
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Insights below from Jumpshot:
· We saw seven new titles appear in the top 10 kids show list in November, though some shows have been on Netflix for a while (e.g. Octonauts)
· Coming in for a Landing: Skylanders Academy, a Netflix Original series that debuted on 10/28, took the #1 slot for kids shows in November, drawing a 13% share.
· Disney and Netflix, A Perfect Pairing: 6 of the top 10 kids shows this month came from Disney/Disney Junior, drawing a 53% share in total. While some have pushed Disney to buy Netflix, Disney doesn't plan on buying the streaming service anytime soon
Jumpshot is a marketing analytics company that helps marketers understand their customer’s entire online lives. From the key sources of traffic to a site, to the browsing, consuming, and buying behavior on a site, to where customers go once they’ve left a site, our platform reveal the entire customer journey. Jumpshot tracks more than 160-billion monthly actions from our 100-million customer panel's clickstream activity. In short, we are able to see every single click that our user panel performs in the order that they do them from January 2014 through yesterday.