The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Football Heineken Manchester City

Heineken extends longstanding relationship with Manchester City

Author

By Tony Connelly, Sports Marketing Reporter

December 12, 2016 | 3 min read

Heineken has extended its partnership with Manchester City in a new deal that sees the two strengthen the now two-decade long relationship.

Heineken

Heineken will continue to serve drinks from its portfolio at the Etihad Stadium

The agreement, which is similar to the one it has with West Ham, sees Heineken remain the official beer partner of the Premier League club and is exclusive to the UK.

It means supporters can continue to buy the brand’s beers and cider, including Foster’s, Heineken, Strongbow, Bulmers, Amstel and John Smith’s, on matchdays and at any events the club host at the Etihad Stadium.

“Heineken have been a part of the Manchester City experience for more than 20 years, both at Maine Road and the Etihad Stadium, and we are delighted to be continuing our relationship with them,” said the club's operations director, Danny Wilson.

“At Manchester City, we strive to provide our fans and visitors with an unparalleled experience and collaborating with a drinks brand who strive for that same level of excellence allows us to ensure supporters in our concourse and hospitality areas are able to enjoy premium quality products.”

Heineken sales director, Graeme Nicholson, added: “I’m delighted to continue our association with a club that has such a proud history and exciting future ahead,” he added.

“We look forward to working together and to continuing to deliver the world class experience which consumers enjoy when visiting the Etihad Stadium.”

The deal follows on from Heineken’s recent proclamation that it plans to be “the benchmark of creativity” in a mobile first world, something which it likely to showcase through its sports sponsorship portfolio which includes Formula One and the Champions League.

Football Heineken Manchester City

More from Football

View all

Trending

Industry insights

View all
Add your own content +