US Creative Work of the Week: HotelTonight wants to help you avoid family overload this holiday season

Credit: YouTube

The holidays are often the one time of year when extended families have the chance to get together to catch up and reminisce. But for many people, one time per year is more than enough – and is the reason why HotelTonight’s latest campaign is encouraging holiday travelers to avoid family overload this year by booking a hotel instead of staying with kin.

The ads feature caricatures of creepy uncles, obnoxious teenage nieces and cranky grandmas – all of which are likely all too familiar for many. Running under the tagline "Visit, Don't Stay," the campaign serves to remind people that HotelTonight's app - which lets users book last-minute hotels at a discount - can offer much-needed respite from family time this holiday season.

Created by San Francisco agency Odysseus Arms, the campaign has been voted by readers as US Creative Work of the Week.

If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she oversees creativity coverage in North & South America and runs The Drum’s weekly “US Creative Works” roundup. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal and has interviewed dozens of creatives for The Drum’s “What does it take to be a great creative?” video series.

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