UK Top Shazamed Ads: J20 slides into the bottom of the chart with its bewildering inflatables ad
The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
This week both J20 and eBay have entered the chart in ninth and tenth place respectively, knocking House of Fraser and Audi out completely.
J20's ad, backed by Ini Kamoze, sees a selection of inflatables at a pool party acting like everyday men and women until the dinosaur carrying two drinks deflates. In bold comparison, eBay's campaign sees a son and father duo getting ready in the morning using different gadgets, all of which are purchasable from the online retailer, as The Black Keys play in the background.
Elsewhere, Amazon’s Vicar and Imam spot has jumped up one spot to the third place while Ikea has been pegged down to fourth.