Publicis Canada appoints new team to head up Montreal office, will renew focus on data and distribution channels
Publicis Canada announced the appointments of Rachelle Claveau as president of Publicis Montreal, and Sylvain Dufresne as executive vice-president, creative director of Publicis Montreal on Friday.
The appointments reflect Publicis shift towards more integrated messaging across growing distribution channels and a renewed focus on the importance of data as a core component of the agency.
"Our business has changed significantly, we are now dealing with an ever growing number of distribution channels. We need to go beyond integrated messaging to interconnected ecosystems that create highly relevant and timely brand experiences across the customer journey," mentioned Duncan Bruce, president and chief executive of Publicis Canada. "To deliver this for our clients not only do we have the scale needed but the belief that data must be at the core of the agency. We were looking for a team who not only believed in this new reality but would continue to evolve it and Rachelle and Sylvain clearly stood out. They will energetically contribute and evolve the agency, ensuring it meets the challenges our clients and their brands face today."
Claveau has more than 15 years of experience across the business, most recently as President of FCB Montreal and previously as vice-president for Cossette.
An experienced creative, Dufresne held the position of creative director at lg2 for 7 years which includes work with Loto-Québec, Desjardins Insurance, Maxi, Tourisme Québec and Lifesaving Society.
"Rachelle and Sylvain share our vision, ambition and values. Rachelle is a true leader who inspires the team she works with. Sylvain will bring his contagious energy to creative teams and the entire agency. With this duo at its head, Publicis Montréal is better positioned than ever to meet and anticipate its customers needs and to continue its development vigorously", according to Yves Gougoux, chairman of Publicis Canada.