Anomaly promotes Karina Wilsher to global COO & Franke Rodriguez to New York CEO as agency makes global growth push
Anomaly has promoted two of its longtime executives to global positions as the agency makes moves to expand its international footprint.
Anomaly COO Karina Wilsher will help drive the agency's international expansion
Partner and chief executive of Anomaly New York Karina Wilsher will assume the position of global chief operating officer (COO) at the start of next year, and will report to Anomaly’s founding partner and global chief executive Carl Johnson.
The shake-up will also see partner and CEO of Anomaly’s Toronto office Franke Rodriguez (pictured below) replace Wilsher as CEO of Anomaly of New York, while continuing in his current role.
In her role as global COO, Wilsher will focus on being accountable for key global clients and shaping the company’s global strategy. She will also guide and support Anomaly staff in Amsterdam and London, with an eye on expanding the agency network within Europe.
“These two are superb, proven executives – outstanding practitioners, inspirational leaders and fundamentally decent human beings – all of which matter a great deal to us,” said Johnson in a statement.
“It is essential that we remain ‘an anomaly’ as we expand globally, in order that we become even better as we become bigger, and that we continue to be ‘an idea whose time has come.' Spreading the core Anomaly DNA through increasing the influence of two ‘homegrown’ talents is a perfect way of ensuring the turning of our principles and values into action.”
The appointments come as Anomaly, which has offices in New York, Toronto, London, Shanghai, Amsterdam and Los Angeles, sets its sights on further global expansion. The agency, which was founded in New York in 2004, opened its doors in Amsterdam in 2011 and established its first Asia outpost in Shanghai three years ago. Earlier this year, it announced its plans to open an office in Los Angeles.
Moving forward, Anomaly also plans to ramp up its focus on clients who work across the agency’s six offices. According to Anomaly, its multi-office clients – which include Converse, Diageo, Google, Hershey, Beats and YouTube – make up approximately 40% of the agency’s revenue. The agency also works with brands including Dick’s, Shock Top and Squarespace.