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Creative Works Advertising Ad of the Day

Ad of the Day: Polish grandad tugs at the heartstrings in holiday ad for Allegro

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By Gillian West, Social media manager

November 30, 2016 | 1 min read

Poland’s answer to eBay and Amazon, Allegro, has released its Christmas ad – and it’s a tearjerker.

Created by Warasw agency Bardzo, the ad opens with an elderly man ordering ‘English for Beginners’ before going all-in on the task at hand.

From learning in the bathtub to on the bus and covering his house – and pet – in post-it notes, the spot follows his determined journey to master the language before receiving a second Allegro delivery – a suitcase.

Travelling to England, the fruits of his labour are revealed as he introduces himself, in perfect English, to his British granddaughter.

Allegro : advert-body-1 by Bardzo

By Allegro

Overall Rating 5/5

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