Ad of the Day: Polish grandad tugs at the heartstrings in holiday ad for Allegro

Poland’s answer to eBay and Amazon, Allegro, has released its Christmas ad – and it’s a tearjerker.

Ad of the Day

Created by Warasw agency Bardzo, the ad opens with an elderly man ordering ‘English for Beginners’ before going all-in on the task at hand.

From learning in the bathtub to on the bus and covering his house – and pet – in post-it notes, the spot follows his determined journey to master the language before receiving a second Allegro delivery – a suitcase.

Travelling to England, the fruits of his labour are revealed as he introduces himself, in perfect English, to his British granddaughter.

Overall Rating
5/5 Vote

To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage.

Get the Newsletter

Keep up to date with the latest news and insights.


Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

All by Gillian