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Bima restructures on appointment of Natalie Gross and Tarek Nseir as joint chairs

Natalie Gross and Tarek Nseir, Bima chairs

Bima, the industry association representing the digital and interactive media industry, has appointed Natalie Gross, former chief executive of Amaze, and Tarek Nseir, founder of TH_NK, as its joint chairs for the next three years.

Showing their hand, the pair unveiled their strategy at the group’s Annual General Meeting at 1pm on Tuesday 29 November. Among the changes announced was a new structure for BIMA, along with a modernisation of the group’s organisational values.

Gross, said: “Both Tarek and I are proud to be leading Bima, which is a critical tie for our industry.

“Digital communications are now heavily integrated and well served by other creative and marketing bodies. Meanwhile, we are entering into a new era of digital, driven by accelerated change in consumer behaviour, automation, artificial intelligence and data at scale, all enabled by major platforms, cloud services and emerging technologies.”

Nseir added that the group will be entirely future facing, looking to give more recognition to its ‘community leaders’ by eventually integrating them with the executive board to ensure each aspect of the industry has a voice.

“Finally, for Bima to fundamentally power Britain’s digital industry we need to combine our membership with the industry leaders that are shaping the environment we work within. As such, Bima is forming a number of industry partnerships with major players that have a vested interest in supporting Britain’s digital industry.”

Nseir and Gross replace Adam Graham, chief executive of the Marketing Group, and Jen Topping, EVP at Beano Studios, have both completed their three year stints chairing the body.

John McCarthy

Entertainment marketing reporter. I write about the amazing marketing things happening in movies, music and video games. On the hunt for the weirder trends in marketing and advertising.

I drink tea.

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