DFDS Lego Marketing

World record breaking Lego ship completes UK tour to celebrate 150th anniversary of DFDS

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By Michael Feeley, Founder and chief exec

November 23, 2016 | 1 min read

A world record breaking model ship has completed a three-stop UK tour to celebrate the 150th anniversary of ferry and shipping operator DFDS.

Teams across the UK and Europe spent 900 hours building the ‘Jubilee Seaways’ Lego ship using 1,015,000 individual bricks. The ship measures 12 metres long, 2.7 metres high, weighs just under 3 tonnes and has been officially recognised by Guinness World Records as the world’s largest Lego ship ever built.

Starting at the Blyth Tall Ships event on 29 August, Jubilee Seaways travelled to London on 17 November delighting crowds in Trafalgar Square, before wrapping up the tour in Dover on 18 and 19 November.

The tour also acted as a promotion for DFDS’s Black Friday deals, including 60% off crossings from Newcastle to Amsterdam.

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