US Creative Work of the Week: Hill Holliday gives Bank of America’s holiday spot a magical twist
To promote its Cash Rewards credit card ahead of the holidays, Bank of America has rolled out a 30-second spot that features a young boy named Danny who is forced to run boring errands with his parents.
However, Danny's shopping trip with his parents becomes much more exciting when his parents begin to transform into the very action figures and toys that he is dreaming about getting for Christmas.
The insight behind the campaign is that the cash rewards credit card used to do things like buy groceries and get gas is also the one that helps you purchase the Christmas gifts your children are wishing for.
Created by Hill Holliday, the spot has been voted by readers as US Creative Work of the Week.
If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.