Hyperlocal Marketing

Five UK agencies unite to create the Hyperlocal Everywhere Network

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By Michael Feeley, Founder and chief exec

November 22, 2016 | 2 min read

Five award-winning regional strategic communication specialists - Spring, Freshfield, Plinkfizz, The Karol Marketing Group and purplefish - have joined forces to create The Hyperlocal Everywhere™ Network.

Together the agencies cover the South East, North West, Midlands, North East and South West of the UK to create new offers in marketing services. Designed as a platform for marketing communications and specialising in immersive community engagement, the network will enable brands, organisations and governing bodies with direct access to regions in order to get to the heart of a specific geographic or demographic community.

Erika Clegg, founder of Spring, the network’s lead agency, said: “The Hyperlocal Everywhere™ Network comprises agencies with a proven track record in regional consultation as well as national brand campaigns. This combination of specific expertise makes us a great asset for national brands looking for full service agency support for local campaigns. Our solution allows brands to avoid coordinating multiple agencies or having their project passed on from a city agency team to freelancer with compromised results. The network engages on the ground, with real people, delivering fundamental impact at grassroots level.”

The Hyperlocal Everywhere Network agencies look after a range of national and local brands, including EDF, Arts Council, The Manufacturing Advisory Service, United Kingdom Atomic Energy Authority, The Original Cottage Company, North-West Aerospace Alliance, New Anglia Local Enterprise Partnership, Loch Fyne Restaurant & Grill, Redrow Homes, Stoke-on-Trent City Council, Lancashire County Council, Suffolk County Council and Essex County Council.

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