Compass/McCann selected to head up media planning at Miracle-Ear

Compass Point/McCann has been chosen to handle the media planning and buying at Miracle-Ear, following a competitive review.

Miracle Ear

With over 1,300 locations across the US, Miracle-Ear distributes hearing aids and related products. Compass Point//McCann will be responsible for media strategy, analytics, DRTV, and media buying spanning broadcast, print, out-of-home, radio, digital and social.

We were impressed both with the Compass Point//McCann approach to helping us tell the Miracle-Ear story and with their understanding of our business and our vision," said Michael Stanfield, vice president of Miracle-Ear.

Compass Point/McCann is a unit of McCann Worldwide and includes Odin, their programmatic capability. The will offer connections strategy, analytics and execution across offline and online media.

"Miracle-Ear is a great brand that for more than 65 years has helped reconnect people to the world around them.," said Melissa Schoenke, managing director of Compass Point//McCann, said, We love this opportunity to deploy our Responsive media approach to help Miracle-Ear build relevant connections for the future and we are excited about working with them to meet their ambitious goals."

Miracle-Ear is also well known for its foundation that helps underserved people facing the challenges of hearing loss.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Laurie Fullerton

Laurie Fullerton is a writer based in Boston, MA with a background in business, sports, community, medical and travel writing. She has been a newspaper editor in the Boston-area, a sports writer covering yacht racing and a community reporter. She has been reporting for The Drum since October 2015.

All by Laurie