Adidas urges aspiring young footballers to focus on creating their own path in Paul Pogba film
Adidas is continuing its strategy of using its athletes as content creators with another film starring Paul Pogba to promote the launch of its new Ace 17+ PureControl football boot range.
The latest installment in its First Never Follows campaign focuses on the Manchester United star's ostentatious style before urging aspiring young footballers to focus on creating their own path, rather than emulating their heroes.
A voiceover from a young player declares that he is not interested in mimicking the style of the Pogba and only wants their boots so he has the tools to create for himself.
The new spot builds on Adidas’ focus on working with athletes who use their creativity outside of sport to make interesting content and is part of its Sport Needs Creators drive.
The ad also marks the first time that the German sportswear brand has integrated its Boost running technology into its football boots.
Dean Lokes, vice president of products at Adidas Football, said: “The Red Limit collection is the first time we’ve gone from the stadium to the street in the same collection.
“We’ve introduced a range of boots in on-pitch, cage and street silos so you can perform as well off the pitch as you can on it.
“The introduction of Adidas’ leading Boost technology highlights our constant desire to innovate within the sport and our endless drive to produce game-changing footwear for all types off footballers; wherever they play the game”.