3% Conference: Brand leaders on improving gender disparity

3% Conference: Brand leaders on improving gender disparity / 3% Conference/Bronac McNeil

There was plenty of great conversation around gender disparity at this month’s 3% Conference in New York — and the theme, “What are you going to do about it?” rang true throughout.

The Drum caught up with some brand leaders to ask them what they are planning on doing, those micro-moments, to help improve the discussion and action around gender diversity in the industry.

Berta De Pablos Barbier, VP marketing at Mars North America; Daniela Province, senior copywriter at Adobe; David Shing, digital prophet at AOL; and Kelly Stam of Apple all shared what they are “going to do about it.”

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Doug Zanger

Doug Zanger is the Americas editor for The Drum. He leads the Americas editorial team’s content activity in the growing region. Based in Portland, Oregon, he is committed to sharing the most meaningful stories that benefit the global industry and its people. A Minnesota native, Zanger has covered a wide range of brands, issues and personalities, including Aloe Blacc, Seu Jorge, Wendy Clark, Susan Credle, Dan Wieden, Jeff Goodby and more. Fiercely dedicated to diversity, equality and talent, he has interviewed several women in leadership roles through his Exceptional Women of the World podcast.

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