Maltesers appears to have followed in the footsteps of Toblerone with manufacturer Mars shrinking pouch sizes from 121g to 103g due to rising costs.
— Steve Dresser (@dresserman) November 17, 2016
Earlier this month Mondelez-owned Toblerone caused a stir by changing the shape of its iconic bar, ultimately delivering less chocolate for the RRP, with Mondelez also blaming the “higher costs for numerous ingredients” for the change.
Of the decision, Mars commented in a statement: “Like all chocolate manufacturers, we have seen the cost of raw materials rise and, while we try to absorb these pressures as much as possible, sometimes we have to make the difficult decision to reduce the size of some of our products so our consumers can continue to enjoy an affordable treat.
“Our focus is always on offering consumers our great tasting, high quality chocolate brands at the best value for money.”
Food retail expert, Steve Dresser, who alerted the world to ‘#maltesersgate’ also pointed out pouches of Galaxy Counters have also shrunk from 126g to 112g.
Also looks like #countersgate with a pack reduction here too - 126g down to 112g. pic.twitter.com/WaaVP5DnhU — Steve Dresser (@dresserman) November 17, 2016
Though manufacturers have not explicitly blamed Brexit for the changes many consumers have pointed the finger of blame at the decline of Sterling post-referendum.