Merkle | Periscopix becomes UK’s first certified agency for Google’s Optimize 360 and Data Studio 360
Merkle | Periscopix has been officially named as the first agency in the UK to be certified in Google’s new analytics tools, Optimize 360 and Data Studio 360.
Shahina Meru, technical web analyst at Merkle | Periscopix, said: “With the release of the Google Analytics 360 Suite in April 2016, we have been working hard to ensure that we are the pinnacle of knowledge for these tools. For both Optimize and Data Studio, the certification process includes an exam and a demonstration of our advanced capabilities with the tools through a case study. We were thrilled to have passed with flying colours!”
Optimize 360 is Google’s latest website testing and personalisation platform, tightly integrated with Google Analytics, allowing users to create personalised experiences by using the segments already discovered in GA.
Meru said: “Optimize 360 definitely stacks up, with its tight integration with GA and an easy to use interface. Turning insights into actions to deliver optimal experiences has never been easier.”
Data Studio 360 is an integrated reporting platform that aims to address users’ problems with Google Sheets and GA Dashboards by being flexible, intuitive and delivering quick results.
Merkle | Periscopix web analyst Dan Jennings said: “The truly powerful thing about Data Studio 360 comes down to the connections and how they work. Not only are connections to Google Analytics possible in a matter of clicks, but the tight integrations between the two tools means that the amount and quality of data is much greater than that of other data visualisation tools when it comes to visualising your GA data.
“Data Studio doesn’t stop there though, with eight types of data source to connect to, you’re now able to visualise different data sets in the same place. With Adwords, Google Sheets and BigQuery (to name a few), Data Studio offers a great deal of flexibility and the list of different connections is only getting bigger.”
Merkle | Periscopix manages advertising campaigns for clients including The Body Shop, Rentokil, World First, Canon and Estee Lauder.
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