Little Dish picks M&C Saatchi for creative account
UK children’s ready meals maker Little Dish has appointed M&C Saatchi to handle its creative account, which at one point it also considered Saatchi & Saatchi for, The Drum understands.
Little Dish has a new agency..
The food business is tasked with honing its brand and growing awareness in its heartland ahead of an international push to the US next year.
Jeremy Hemmings, global client director at M&C Saatchi, said: “We’re delighted to be working with the team at Little Dish. It’s a wonderful brand with real conviction and huge potential. We look forward to helping it grow both here and in the US where it launches next year.”
The agency will work with Universal McCann, which is handling media planning and buying.
It won the business against other undisclosed agencies. One of those agencies that did meet Little Dish was Saatchi & Saatchi, according to a source close to the pitch. It is understood that Little Dish did consider Saatchi & Saatchi, the agency the brothers Maurice Saatchi and Charles Saatchi founded in 1970 before leaving to form M&C Saatchi in 1995.