The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Domino's Pizza Technology

Domino’s Facebook Live auctions reworked Italian artwork and a year's supply of pizza

Author

By John McCarthy, Opinion Editor

November 18, 2016 | 2 min read

Domino's Pizza is giving the public the chance to win a year's worth of pizza in a Facebook Live auction dubbed 'Master Pizzas' today (Friday 18 November) at 3.15pm on the Domino’s Pizza UK Facebook Homepage.

Dominos Gallery

Some of the MasterPizzas

It will be hosted by auctioneer Dominic Toppington with viewers able to bid on the goods using only emojis.

In addition to a year's worth of pizza, bidders have the chance to win some of the artwork too, created by artist, China Jordan, across a period of 16 weeks.

Celebrating the art-themed auction, stores across the UK are being transformed into so-called 'Pizz-Art Galleries', giving iconic Italian art work a pizza-themed rejig to raise awareness of its new Italiano range.

The integrated campaign from Iris covers TV, digital and social. Watch the TV ad below.

Domino's Pizza Technology

Content created with:

Iris

We know safe is dangerous. We work with ambitious clients to create a bold way forward out of change, challenge and disruption.

Find out more

More from Domino's Pizza

View all

Trending

Industry insights

View all
Add your own content +