One of the most enduring Game of Thrones moments is when Cersei is forced to endure a shame walk through King's Landing, and it's this scene that SodaStream has utilised in its new sustainability ad.
The sparkling water brand enlisted the zeal of Hannah Waddingham, who plays Septa Unella, and Thor Bjornsson, who plays Ser Gregor Clegane/The Mountain, to teach the public of the damage plastic bottles can do to the environment.
It positions the SodaStream as the go-to solution to carbonating tapwater.
The video, titled, Shame or Glory, shames a man purchasing single use plastic bottles, claiming that one billion beverage bottles are used every single day around the world, the overwhelming majority of that plastic ends up in our landfills, parks and oceans.
Daniel Birnbaum, chief executive of SodaStream, with a cameo role in the video, said: “I take this issue very personally and that’s why I chose to participate in this video. But the good news is that we have fresh tap water in most parts of the world and it’s easy and economical to enjoy delicious water and even sparkling water made at home without having to pollute the Planet.
"Millions of people are already using SodaStream and doing their part to reduce ocean-killing plastic waste – that’s why we’re the world's largest sparkling water brand – and we hope many more will follow their lead. Disposable plastic bottles are a shameful habit that belongs to the past.”
The Mountain, Thor Bjornsson, also gave his seal of approval to the brand, claiming "I’ve been using SodaStream to create fresh sparkling water at home since I was a kid".