Creative Work of the Week: George the Blob takes this week's top prize

Creative Works

George the Blob has won over The Drum readers to hand the latest European Creative Work of the Week prize to Play-Doh and Drum.

Celebrating ‘opening a tub of imagination’, the TV commercial sees Play-Doh bring to life the imaginary world of a young brother and sister and feature Giraffagon: half giraffe, half dragon, Eleparrot: half elephant, half parrot and protagonist George, who wants to be as colourful as the other animals.

Launched to coincide with the 60th anniversary of Play-Doh the campaign includes a Facebook push which invites the brand’s community of mums and children to share their creations to be in with the chance of winning 40 tubs of Play-Doh.

Play-Doh: George the Blob by Drum

Added 04 November 2016
Agency: Drum
Overall Rating
5/5 Vote

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian