Creative Work of the Week: George the Blob takes this week's top prize
George the Blob has won over The Drum readers to hand the latest European Creative Work of the Week prize to Play-Doh and Drum.
Celebrating ‘opening a tub of imagination’, the TV commercial sees Play-Doh bring to life the imaginary world of a young brother and sister and feature Giraffagon: half giraffe, half dragon, Eleparrot: half elephant, half parrot and protagonist George, who wants to be as colourful as the other animals.
Launched to coincide with the 60th anniversary of Play-Doh the campaign includes a Facebook push which invites the brand’s community of mums and children to share their creations to be in with the chance of winning 40 tubs of Play-Doh.
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