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Channel 4 amplifies its diversity promise with quirky Voices of 4 initiative

Voices of 4

Channel 4 is today (14 November) launching a new diversity initiative, Voices of 4, which will see the broadcaster invite people from all backgrounds across the UK who have a connection to the number four to appear on screen and introduce peak shows.

The broadcaster’s creative agency 4creative has recruited 17 people from across the UK to introduce prime time shows in 130 slots, starting from today and airing till 11 December. Included in the lineup is a blind footballer who wears the number 4 shirt, or a Year 4 class at the world’s only Manx Gaelic speaking school, driver of the number 4 bus in Edinburgh and a drag queen who performs at no. 4 Canal Street in Manchester.

It follows on from the broadcaster’s previous campaigns to bring more diversity on screen through such initiatives as inviting shopkeepers and residents from the UK's most ethnically diverse street in Leicester to introduce Channel 4 shows; urban poets performing original material on-air to mark National Poetry Day and inviting five people with communication difficulties to script and deliver continuity announcements live on screen.

Voices of 4 further cements Channel 4’s commitment to diversity as a public service broadcaster, and its promise to the 360° Diversity Charter which launched in 2015. The Charter puts diversity at the heart of all decision making at Channel 4, across all activities on and off-screen, at every level and with all external partners and independent producers.

Dan Brooke, Channel 4’s chief marketing and communications officer, said: “Channel 4’s public service remit puts diversity at the heart of everything we do. Using 4 as a lens, Voices of 4 reflects our commitment to championing alternative voices and celebrating Britain’s wonderful cultural diversity.”

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Jessica Goodfellow

The Drum's media reporter covering everything from publishing, TV, social media, radio and technology.

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