Argos rides off John Lewis wave with parody ad showcasing its competitive prices
Argos has become the latest in a string of brands to parody John Lewis’ much anticipated Christmas ad as a way to market its own products by shoehorning its competitive prices and same day delivery into the ad.
The parody uses Argos’ Christmas Yeti character to cross-promote its own campaign, with a tagline ‘Gifts that even Yetis will love’. It was produced as a digital-only spot to tap into the John Lewis hype on social, and was turned around in under 48 hours.
The ad was produced by content agency AllTogetherNow and creative agency CHI&Partners.
The retailer first unveiled its Christmas campaign at the beginning of November, using eight foot tall neon yetis ice skating the streets of a snowy town to visualise the speed of its service, which now included next day delivery.
On Friday (11 November) Argos unveiled an experiential element to the campaign by sending two of the yetis to its Old Street store to interact with customers.