European Bartender School mixes things up with major UK campaign

Universities and high-footfall areas are being targeted by EBS, with a range of outdoor advertising across the country in cities including London, Manchester, Birmingham, Sheffield, Leeds and Nottingham. Student unions in particular are being highly targeted in order to reach EBS’ ideal demographic, with various ad formats now live in some of the country’s leading universities. Ads also feature prominently on the London Underground network.

Head of creative strategy for European Bartender School, Ray Slater Berry, said: “This is the largest offline campaign we’ve ever done. We’re hoping to reach new and wider audiences by exploring different marketing avenues with MAG. We aim to continue changing the bartending industry for the better, heightening expectations on what it takes to be a bartender.”

John Kehoe, managing director of Media Agency Group, said: “The European Bartender School required a media campaign that reached its ideal demographic and, following a lengthy period of audience research, we constructed a strategically-planned campaign to allow EBS to reach potential students across a wide range of highly-effective formats. By combining mobile, video and radio advertising with other traditional formats, we’ve ensured EBS have all bases covered and speak to prospective students in universities and cities across the UK.”

The activity marks a first major UK marketing push with MAG for EBS, the world’s leading bartender school which has been dedicated to training people to become professional bartenders since 1999. There are over 25 EBS schools around the globe, from Milan and Madrid to New York and Sydney. EBS provides four week courses which allow students to gain a skill, learn from industry experts and travel and work around the world.